Agent retention intelligence

Know an agent is leaving. Before they tell you.

Ledger Slate watches every agent's activity and learns what's normal for them — so the moment something looks off, you find out in time to actually do something about it.

No card required. Works with the spreadsheet or CRM you already use.
2
at risk
Retention risk
Adam Reyes
No activity in 29 days — unusual for them.
Roster
Maria LopezOn track
Adam ReyesAt risk
Sarah ChenOn track
The real cost of not knowing

Most brokerages find out an agent is unhappy the day they hand in their license transfer. By then, it's too late to change their mind.

"The day always looks the same. Someone you trusted sets an envelope on your desk and says they've found somewhere else. You didn't see it coming. Somehow, you never do."
$15,000–$50,000
What it typically costs a brokerage each time an agent leaves — recruiting, training, and the productivity gap while the seat sits empty.
87%
Of new agents leave the industry within five years, with attrition concentrated heavily in the first eighteen months.
Based on published real estate industry retention research.
How it works

Four steps, running quietly in the background of your brokerage.

01

Connect your roster

A Google Sheet, your existing CRM, or add people by hand. Nothing to migrate, nothing to re-enter.

02

Onboarding runs itself

Every new agent gets a real checklist with real due dates, generated automatically from their start date.

03

The radar watches

Every agent's activity, compared against their own normal pattern — not a flat rule everyone can see coming.

04

You find out first

A flag, a plain-language reason, and enough time left to actually have the conversation that matters.

What's included

Built around one job: don't lose agents you didn't see coming.

Every feature exists to make that one outcome more likely, or to make sure nothing else about running a brokerage slips through the cracks along the way.

Retention & risk

See it early, act on it, prove it worked
Core

Retention risk radar

Flags an agent who's gone quiet in a way that's unusual for them specifically — not a flat rule, their own personal baseline.

New

A risk score, not just a flag

Every agent gets a 0-100 score you can rank and sort by — see who's trending toward risk before they're actually flagged.

New

A message already written for you

The moment someone's flagged, a real check-in message is ready to send — using their name and what's actually unusual about their pattern.

New
$

See what it's actually worth

Set your average commission per agent, and watch flagged-then-recovered agents turn into a real dollar figure — not an abstract count.

New

Learn from who leaves

Capture why an agent left, and watch real patterns surface over time — like whether most departures happen early on.

Onboarding & compliance

Nothing depends on someone remembering
Core

Automated onboarding

A checklist builds itself the moment an agent joins, with due dates tied to their actual start date.

Core

License & credential tracking

Set an expiry date once, and get reminded automatically before it lapses — no more finding out after the fact.

New

Work anniversaries, remembered

A quiet, automatic nudge on an agent's work anniversary — a small thing that's easy to forget and means a lot when you don't.

Team & visibility

Everyone sees exactly what they need to
Core

Built for your whole team

Invite your office manager and mentors, with real control over who can see, and who can edit.

Core

A daily check-in email

One email, showing exactly who needs attention. Nothing arrives when there's nothing to say.

New

A live screen for your office

A real-time summary you can put up on a TV in the office — no login needed, updates on its own.

New
🏆

Who's actually active

A simple, honest ranking of your most recently active agents — not production, just real activity.

Flexible & connected

Fits how you already work
Core

Two-way sync

Connects to a Google Sheet or your CRM in both directions — add someone here, and it shows up there too. Nothing to migrate.

Core

Custom fields

Track whatever matters to your brokerage specifically — license numbers, production, anything at all.

New

Tag your roster your way

Top producer, veteran, needs mentoring — whatever labels are useful to you, on any agent, anytime.

Why not just use a spreadsheet

A spreadsheet shows you where things stand today. It has no memory of what's normal.

A spreadsheet is a snapshot — a picture of right now. It has no idea that an agent who's suddenly gone quiet is unusual for them, because it has no memory of what "normal" looked like last month.

Ledger Slate keeps that memory, for every agent, automatically — and tells you the moment the pattern breaks.

A spreadsheet
Ledger Slate
Shows today's status
Learns each agent's normal pattern
Someone has to remember to check it
Flags you automatically, by email
One person's private file
Your whole team, permission-controlled
Manual onboarding checklists
Generated and tracked automatically
Now onboarding founding brokerages

Be one of the first brokerages on Ledger Slate.

We're working closely with a small number of founding brokerages to shape what comes next — locked-in founding pricing, direct input on the roadmap, and a team that actually answers when you reach out.

Start your free trial
Founding rate
Locked in for as long as you stay — even after pricing increases for everyone after you.
Pricing

One plan. Everything included.

No per-agent fees, no feature tiers to figure out. Start free, decide once you've seen it catch something real.

Founding rate
Ledger Slate
$49/month
Free trial included. No card required to start.
  • Unlimited agents
  • Google Sheet + CRM sync (Follow Up Boss, HubSpot)
  • Retention risk radar + numeric risk score
  • Pre-drafted check-in messages
  • Dollar-impact reporting
  • Automated onboarding checklists
  • License & credential expiry tracking
  • Office TV dashboard
  • Multi-user permissions
  • Daily digest email
Start your free trial

Questions?

Does this replace my CRM? +

No — Ledger Slate sits on top of what you already use. Connect your Google Sheet or CRM and it stays your source of truth; we just add the retention and onboarding intelligence layer on top.

What if I don't use a spreadsheet or a CRM? +

You can add agents directly, by hand — no sheet or CRM required to get started.

How does the retention radar actually work? +

It builds a personal baseline for each agent from their real activity history, then flags a quiet stretch that's unusual for them specifically — not a flat "hasn't logged in for 30 days" rule that treats everyone the same.

Can my whole team use it? +

Yes. Invite your office manager and mentors, and control exactly who can view versus edit, and which parts of the tool they can access.

Is my data secure? +

Every account is protected with verified sign-in, and any connected CRM credentials are encrypted before they're ever stored — never kept as plain text.

How long is the free trial? +

Enough time to actually connect your roster and see it in action — no credit card required to start.

Stop finding out too late.

Start your free trial — no card required.

Start your free trial